GEO Services Be the company that artificial intelligence recommends.
GEO (Generative Engine Optimization) is the work of preparing a company's website and online presence to be understood and cited in the answers of AI assistants like ChatGPT, Gemini, Perplexity and the AI answers in Google Search. It means writing in a way machines can verify and customers enjoy reading.
Show up in AI answersSEO and GEO
SEO puts you on the list. GEO puts you in the answer.
Since 2024, Google Search has also been answering with AI-written text, and more and more people ask ChatGPT or Gemini directly. These answers don't offer ten links to choose from: there's one answer, and a few companies cited in it. GEO works to make yours one of them.
SEO
- Where it appears
- In Google's list of results
- What people see
- Your page's title and description
- What matters
- A technically sound page that's relevant to the search
- How we check
- Rankings and clicks in Search Console
GEO
- Where it appears
- Inside the answers from ChatGPT, Gemini, Perplexity and Google's AI
- What people see
- A written answer, with your company cited as a source or recommendation
- What matters
- Clear facts, consistent everywhere and easy to verify
- How we check
- By asking AI assistants your customers' questions
One doesn't replace the other: AI assistants rely on websites that search engines already read well. That's why GEO starts with solid SEO.
What we prepare
Six steps so AI can understand, verify and cite your company.
<p>Motion Clinic is a physical therapy clinic in Boise, Idaho, open since 2011.</p>
The same sentence everywhere
Who you are, what you do, where and since when, written the same way on your website, your Google Business Profile, social media and directory listings. AI trusts what it finds confirmed in several places.
{
"@type": "Physiotherapy",
"name": "Motion Clinic",
"foundingDate": "2011",
"sameAs": [
"https://www.instagram.com/…",
"https://www.google.com/maps?cid=…"
]
}
Website, Profile and social media linked
Markup that tells AI your website, your Google Business Profile and your social media are the same company, and which services it offers. Without it, the machine may confuse you with another business with a similar name.
<h2>Are you open on Saturdays?</h2> <p>Yes. On Saturdays we're open from 8 a.m. to noon, by appointment via WhatsApp.</p>
Short, direct answers
The questions your customers ask, answered right at the start, in a few lines and without beating around the bush. That's the passage AI can pick up and repeat in its answer, with your name as the source.
# Motion Clinic > Orthopedic and sports physical therapy clinic in Boise, Idaho, since 2011. - [Services](/services/): back pain, sports injuries and post-surgery - [Contact](/contact/): booking via WhatsApp
A summary for AI
A file at the root of the website that introduces the company and its main pages to AI assistants. It's a standard proposed in 2024 and still informal: it costs little to have, and your website is ready if AI assistants start using it.
User-agent: GPTBot Allow: / User-agent: ClaudeBot Allow: / User-agent: PerplexityBot Allow: /
AI crawlers allowed in
We deliberately let in the crawlers that read websites for AI assistants. Many websites block these crawlers without knowing it, through a server or plugin rule, and simply don't exist for them.
<!-- the copy arrives ready, no JavaScript required --> <h1>Physical Therapy in Boise</h1> <p>Treatment for back pain, sports injuries and post-surgery recovery.</p>
Copy ready in the HTML
The main AI crawlers don't run JavaScript. A website that only shows its text after loading scripts looks blank to them; ours deliver every page with the text already there.
Monitoring
We ask AI what your customers ask.
At every review, we ask ChatGPT, Gemini, Perplexity and Google Search the same questions your customers would ask, in your industry and in your city. We note who got cited and where the answer got its information. That's how we know what to adjust.
- What's the best physical therapy clinic in Boise?
- Is there physical therapy for back pain in Boise open on Saturdays?
- Where can I get a knee injury treated near downtown Boise?
One thing no one can promiseNo agency controls what AI assistants answer, and anyone guaranteeing first place in an AI is promising something they can't deliver. What we do is make your company easy to understand, to verify and to cite.
